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© 2020 Steve Groff

Hemp Innovators & Cover Crop Coaching are brand marks and properties of Steve Groff. All rights reserved. 

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Whole Foods' Philly-area suppliers see opportunity in Amazon's purchase

This article, which came out in August 2017, isn't directly related to cover crops. However, none of this would have been possible without the 35 years of cover cropping my fields. We've been supplying Whole Foods with pumpkins/squash and occasionally heirloom tomatoes for the past 10 years.


Last year we test marketed heirloom tomatoes for Amazon.com in 2 zipcodes in New York City. Now we know why! "Meanwhile, Lancaster County farmer Steve Groff is in the thick of food-industry changes. He supplies Whole Foods, test-marketed for Amazon, and is in his first full season supplying Blue Apron, a home-delivery meal-kit vendor that has struggled to maintain its growth."

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